August 6, 2024

'Non-clinical Interactions with Staff Lead to Higher Impact on Patient Satisfaction than Clinical Interactions':Prof.Lee

Professor Nah Lee of Sungkyunkwan University’s SKK GSB has published a paper in the prestigious marketing journal, 'Marketing Letters', demonstrating that non-clinical aspects lead to greater impact on patient satisfaction than clinical aspects. Prof. Lee, with a co-author Richard Staelin (Duke Univ…

August 1, 2024

Prof. Lim’s Warning about the AI bubble

Professor Terence Lim of Sungkyunkwan University’s SKK GSB has warned in the newspaper column that the recent investor and corporate enthusiasm about AI technology may be another bubble in the making. In his column titled "The More You Look, The More Expensive A Few Stocks are" in the Korea Economic…

July 31, 2024

The Hidden Truths of Corporate Scandals

Professor Jung-Hoon Han of Sungkyunkwan University’s SKK GSB has published a paper in the prestigious Strategic Management Journal, revealing how media and public interest in corporate misconduct is determined. Prof. Han, with co-authors Timothy G. Pollock (University of Tennessee – Knoxville) and S…

July 11, 2024

'The Service Industry Is a Breakthrough for South Korea's Economy': Emeritus Professor Pil Hwa Yoo

Emeritus professor Pil Hwa Yoo of Sungkyunkwan University's SKK GSB and worldwide best-selling author of "Hidden Champions," Hermann Simon, chairman of Simon-Kucher & Partners, have published an article in the July issue of Dong-A Business Review. In the article titled "South Korea-Germany Service E…

June 21, 2024

Interview with Prof. Alex Gotsopoulos

Professor Alex Gotsopoulos at SKK GSB, Sungkyunkwan University, researches Strategy and Entrepreneurship. His research focuses on the emergence of new industries, and on how the challenges and opportunities that entrepreneurs face evolve as industries progress from infancy to maturity. Alex has rece…

June 12, 2024

SKK GSB Boot Camp and Pre-MBA Programs

Every August, all programs at SKK GSB welcome new students and embark on a fresh start. A new beginning is always exciting, but at the same time, students could be worried about whether they will be able to understand the MBA courses well. SKK GSB offers preparatory programs, such as the Pre-MBA and…

June 10, 2024

Virtual Influencer Marketing Strategies by Prof. Hwang

SKK GSB Professor Se-rim Hwang’s research on virtual influencers has been in the spotlight recently. The study found that human influencer marketing, despite its high marketing effect, has backfired in some cases. On the other hand, virtual influencers were less likely to be exposed to scandals or b…

May 31, 2024

Class of 2025 Immersion 2

The Executive MBA program at Sungkyunkwan University SKK GSB offers three immersion programs during your EMBA studies. The Immersion Program is a one-week in-depth exploration of global business abroad. The second immersion program offered to the Class of 2025 with Indiana University's Kelley School…

May 21, 2024

What Factors Can Cause Corporate Misconduct to Escalate into a Scandal?

Prof. Jung-Hoon Han of Sungkyunkwan University’s SKK GSB(Graduate School of Business) has published a paper in the prestigious Academy of Management Journal, shedding light on when misconduct by high-status firms escalates into scandals. Prof. Han and Professors Timothy G. Pollock (University of Ten…

May 10, 2024

Professor Youngju Nielsen Signs a Strategic Business Agreement with Maeil Business Newspaper

(Photo sorce: Maeil Business Newspaper) SKK GSB Professor Youngju Nielsen's fintech company iLab has signed a strategic business agreement (MOU) with Maeil Business Newspaper. Maeil Business Newspaper and iLab will jointly develop a 'Target Date Fund (TDF)' index. The two organizations will launch T…

April 30, 2024

SKK GSB Professor Hwang Se-rim Reveals the Effectiveness of AI Influencers

SKK GSB Professor Hwang Se-rim's paper, which reveals the effectiveness of AI influencers, has been published in the May-June issue of Harvard Business Review (HBR), a prestigious business journal. Professor Hwang, along with Assistant Professor Shunyuan Zhang of Harvard University, Associate Profes…

April 25, 2024

SKK GSB Hosts 'Navigating the Path to Value Chain Decarbonization' Forum

The second "Investing in Climate, Investing in Growth" forum of 2024, hosted by SKK GSB, took place at Sungkyunkwan University's International Hall on the 24th. Nicola Weir, Deloitte Asia Pacific Internal Sustainability and Climate Change Leader, delivered a keynote speech titled "Navigating the Pat…