August 30, 2024

2024 Fall Professional MBA Orientation

지난 24일과 25일, Professional MBA Class of 2026 학생들은 경기도 양평군에서 1박 2일의 오리엔테이션을 통해 MBA 여정을 시작했습니다. 학생들은 SKK GSB에서의 학업생활, PMBA의 교육과정과 학사일정에 대한 안내를 받았습니다. 또 새로운 동기들과의 네트워킹, 친목도모를 위해 Team Building Activities를 즐겼습니다. 최선주 학생은 “최고의 교수진과 다양한 산업에서 일하고 있는 동기들을 처음으로 만나는 자리라 설렜습니다. 앞으로 MBA 수업과 네트워킹을 통해 개인적으로 성장할 것 같…

August 30, 2024

Full-Time MBA Class of 2026 Orientation

지난 8월 21일부터 23일까지 SKK GSB에서는 Full-Time 신입생들을 위한 오리엔테이션이 열렸습니다. 첫날에는 학사 안내와 캠퍼스 투어를 통해 학교 생활을 소개하는 시간을 가졌습니다. 둘째날에는 강원도로 향해 수상 레저 활동, 팀별 전략 게임을 즐겼습니다. 더불어 8가지 다양한 수제맥주를 무제한으로 즐기며 동기들끼리 친목을 다졌습니다. 교수들과 직원들 학생들 모두가 가까워진 3일의 시간이었습니다. 새 학기를 시작할 준비를 마친 학생 여러분, 이제 새 학기를 향해 나아가볼까요! From August 21st to 23rd,…

August 14, 2024

Class of 2026 Immersion 1

2024 Indiana Kelley - SKK GSB Executive MBA students, the Class of 2026, have commenced their EMBA journey with their first classes in the Bloomington campus of Indiana University Kelley School of Business! The Immersion 1 featured a curriculum tailored for EMBA students aspiring to become global CE…

August 6, 2024

'Non-clinical Interactions with Staff Lead to Higher Impact on Patient Satisfaction than Clinical Interactions':Prof.Lee

Professor Nah Lee of Sungkyunkwan University’s SKK GSB has published a paper in the prestigious marketing journal, 'Marketing Letters', demonstrating that non-clinical aspects lead to greater impact on patient satisfaction than clinical aspects. Prof. Lee, with a co-author Richard Staelin (Duke Univ…

August 1, 2024

Prof. Lim’s Warning about the AI bubble

Professor Terence Lim of Sungkyunkwan University’s SKK GSB has warned in the newspaper column that the recent investor and corporate enthusiasm about AI technology may be another bubble in the making. In his column titled "The More You Look, The More Expensive A Few Stocks are" in the Korea Economic…

July 31, 2024

The Hidden Truths of Corporate Scandals

Professor Jung-Hoon Han of Sungkyunkwan University’s SKK GSB has published a paper in the prestigious Strategic Management Journal, revealing how media and public interest in corporate misconduct is determined. Prof. Han, with co-authors Timothy G. Pollock (University of Tennessee – Knoxville) and S…

July 11, 2024

'The Service Industry Is a Breakthrough for South Korea's Economy': Emeritus Professor Pil Hwa Yoo

Emeritus professor Pil Hwa Yoo of Sungkyunkwan University's SKK GSB and worldwide best-selling author of "Hidden Champions," Hermann Simon, chairman of Simon-Kucher & Partners, have published an article in the July issue of Dong-A Business Review. In the article titled "South Korea-Germany Service E…

June 21, 2024

Interview with Prof. Alex Gotsopoulos

Professor Alex Gotsopoulos at SKK GSB, Sungkyunkwan University, researches Strategy and Entrepreneurship. His research focuses on the emergence of new industries, and on how the challenges and opportunities that entrepreneurs face evolve as industries progress from infancy to maturity. Alex has rece…

June 12, 2024

SKK GSB Boot Camp and Pre-MBA Programs

Every August, all programs at SKK GSB welcome new students and embark on a fresh start. A new beginning is always exciting, but at the same time, students could be worried about whether they will be able to understand the MBA courses well. SKK GSB offers preparatory programs, such as the Pre-MBA and…

June 10, 2024

Virtual Influencer Marketing Strategies by Prof. Hwang

SKK GSB Professor Se-rim Hwang’s research on virtual influencers has been in the spotlight recently. The study found that human influencer marketing, despite its high marketing effect, has backfired in some cases. On the other hand, virtual influencers were less likely to be exposed to scandals or b…

May 31, 2024

Class of 2025 Immersion 2

The Executive MBA program at Sungkyunkwan University SKK GSB offers three immersion programs during your EMBA studies. The Immersion Program is a one-week in-depth exploration of global business abroad. The second immersion program offered to the Class of 2025 with Indiana University's Kelley School…

May 21, 2024

What Factors Can Cause Corporate Misconduct to Escalate into a Scandal?

Prof. Jung-Hoon Han of Sungkyunkwan University’s SKK GSB(Graduate School of Business) has published a paper in the prestigious Academy of Management Journal, shedding light on when misconduct by high-status firms escalates into scandals. Prof. Han and Professors Timothy G. Pollock (University of Ten…